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Test Bank for MKTG, 13th Edition, Charles W. Lamb, Joe F. Hair, Carl McDaniel

Name: Test Bank for MKTG, 13th Edition, Charles W. Lamb, Joe F. Hair, Carl McDaniel
SKU: oeuzf870055
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Test Bank for MKTG, 13th Edition, Charles W. Lamb, Joe F. Hair, Carl McDaniel,

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ISBN-10 ‏ : ‎ 0357127803
ISBN-13 ‏ : ‎ 978-0357127803
Author: Charles W. Lamb; Joseph Hair; Carl McDaniel

Learn Marketing YOUR Way with MKTG and MindTap! MKTG’s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize.

Part I: THE WORLD OF MARKETING.

1. An Overview of Marketing.

2. Strategic Planning for Competitive Advantage.

3. Ethics and Social Responsibility.

4. The Marketing Environment.

5. Developing a Global Vision.

Part II: ANALYZING MARKETING OPPORTUNITIES.

6. Consumer Decision Making.

7. Business Marketing.

8. Segmenting and Targeting Markets.

9. Marketing Research.

Part III: PRODUCT DECISIONS.