Test Bank For Transnational Management: Text, Cases & Readings in Cross-Border Management, 7 edition: Christopher Bartlett Downl

Part One: Introduction

Part Two: The Strategic Imperatives

Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities
Case 1 – : Sher-Wood Hockey Sticks: Global Sourcing
Case 1 – : Jollibee Foods Corporation (A): International Expansion
Case 1– : Mahindra & Mahindra in South Africa
Case 1 – : Acer, Inc.: Taiwan’s Rampaging Dragon
Reading 1 – : The Global Entrepreneur
Reading 1 – : Distance Still Matters
Reading 1 – : The Tortuous Evolution of the Multinational Corporation

Chapter 2: Understanding the International Context: Responding to Conflicting Environmental Forces
Case 2 – : Global Wine War 2009: New World versus Old
Case 2 – : The Globalisation of CEMEX
Case 2 – : A Speed Race: Benelli and QJ Compete in the International Motorbike Arena
Reading 2 – : Culture and Organisation
Reading 2 – : Clusters and the New Economics of Competition
Reading 2 – : Managing Risk in an Unstable World

Chapter 3: Developing Transnational Strategies: Building Layers of Competitive Advantage
Case 3 – : The Global Branding of Stella Artois
Case 3 – : United Cereal: Lora Brill’s Eurobrand Challenge
Case 3 – : GE’s Imagination Breakthrough: The Evo Project
Reading 3 – : Managing Differences: The Central Challenge of Global Strategy
Reading 3 – : Capturing the World’s Emerging Middle Class
Reading 3 – : New Business Models in Emerging Markets

Part Three: The Organisational Challenge

Chapter 4: Developing a Transnational Organisation: Managing Integration, Responsiveness, and Flexibility
Case 4 – : Philips versus Matsushita: The Competitive Battle Continues
Case 4 – : ECCO A/S – Global Value Chain Management
Case 4 – : Lundbeck Korea: Managing an International Growth Engine
Case 4 – : Kent Chemical: Organising for International Growth
Reading 4 – : Organising for an Emerging World
Reading 4 – : Have You Restructured for Global Success?
Reading 4 – : Matrix Management: Not a Structure, a Frame of Mind

Chapter 5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management
Case 5 – : Applied Research Technologies, Inc.: Global Innovation’s Challenges
Case 5 – : P&G Japan: The SK–II Globalisation Project
Case 5 – : McKinsey & Company: Managing Knowledge and Learning
Reading 5 – : Building Effective R&D Capabilities Abroad
Reading 5 – : How GE is Disrupting Itself
Reading 5 – : How to Build Collaborative Advantage

Chapter 6: Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries
Case 6 – : Sharp Corporation: Beyond Japan
Case 6 – : Nora–Sakari: A Proposed JV in Malaysia (Revised)
Case 6 – : Eli Lilly in India: Rethinking the Joint Venture Strategy
Reading 6 – : The Design and Management of International Joint Ventures
Reading 6 – : How to Manage Alliances Better than One at a Time

Part Four: The Managerial Implications

Chapter 7: Implementing the Strategy: Building Multidimensional Capabilities
Case 7 – : Levendary Cafe: The China Challenge
Case 7 – : Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy
Case 7 – : Silvio Napoli at Schindler India
Case 7 – : Managing a Global Team: Greg James at Sun Microsystems, Inc.
Reading 7 – : Managing Executive Attention in the Global Company
Reading 7 – : Tap Your Subsidiaries for Global Reach
Reading 7 – : The Collaboration Imperative

Chapter 8: The Future of the Transnational: An Evolving Global Role
Case 8 – : Barrick Gold Corporation – Tanzania
Case 8 – : IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor
Case 8 – : Genzyme’s CSR Dilemma: How to Play its HAND
Reading 8 – : A Global Leader’s Guide to Managing Business Conduct
Reading 8 – : Serving the World’s Poor, Pofitably