Test Bank for The Practice of Public Relations 14th Edition by Seitel

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Product details:

• ISBN-10 ‏ : ‎ 0134895444
• ISBN-13 ‏ : ‎ 978-0134895444
• Author: Fraser P. Seitel

“Public relations continues to be a practice that is ‘contemporary’ in every respect: new research findings, new communication methods, new social media communication techniques, and constantly changing case studies. Stated another way, a text like this one can’t afford to rest on its laurels. It has to keep up to remain current. In that context, your author is fortunate to continue to spend each day engaged in the practice of public relations, as a teacher and working consultant, with real clients, who demand real publicity and occasionally find themselves in real crises. This helps keep the text fresh and up-to-date and practically grounded, so that events and innovations can be approached in proper public relations context. For example, social media, which has become so important in the field, is approached here in a realistic, practical application sense as an important public relations ‘tool,’ but a tool nonetheless. The point is that the approach of this book, unlike other basic texts, is intenselypractical–long on reasoning and justification and applications that work and short on ethereal philosophy, dubious theory, or new wave communication panaceas. This edition of The Practice of Public Relations will prepare you for real-world public relations work in the second decade of the 21st century”–

Table Of Contents:

1. Part 1 Evolution (Chapters 1, 2)
2. 1 Defining Public Relations
3. Chapter Objectives
4. Prominence of Public Relations
5. What Is Public Relations?
6. Influencing Public Opinion
7. Management Interpreter
8. Public Interpreter
9. Public Relations Publics
10. Public Relations Functions
11. The Sin of “Spin”
12. What Manner of Man or Woman?
13. Case Study Publicity Punctures a Powerful Pariah
14. Public Relations Bookshelf
15. Endnotes
16. 2 The History and Growth of Public Relations
17. Chapter Objectives
18. Ancient Beginnings
19. Early American Experience
20. Later American Experience
21. Into the 1800s
22. Emergence of the Robber Barons
23. Enter the Muckrakers
24. Ivy Lee: The Father of Public Relations
25. The Growth of Modern Public Relations
26. Government
27. Counseling
28. Corporations
29. Public Relations Comes of Age
30. Growth of Large Institutions
31. Heightened Public/Media Awareness
32. Societal Change, Conflict, and Confrontation
33. Spread of Democracy and Capitalism
34. Growth of Social Media
35. Public Relations Education
36. Case Study The Election that Shook the World … and Tested Public Relations
37. Public Relations Bookshelf
38. Endnotes
39. Part 2 Preparation/Process (Chapters 3, 4, 5, 6, 7, 8)
40. 3 Communication
41. Chapter Objectives
42. Goals of Communication
43. Traditional Theories of Communication
44. Contemporary Theories of Communication
45. The Word
46. The Message
47. Receiver’s Bias
48. Stereotypes
49. Symbols
50. Semantics
51. Peer Groups
52. Media
53. Feedback
54. Case Study Chobani Beats Back Big Mouth
55. Public Relations Bookshelf
56. Endnotes
57. 4 Public Opinion
58. Chapter Objectives
59. What Is Public Opinion?
60. What Are Attitudes?
61. How Are Attitudes Influenced?
62. Motivating Attitude Change
63. Power of Persuasion
64. Influencing Public Opinion
65. Polishing the Corporate Image
66. Managing Reputation
67. Case Study The Tylenol Murders
68. Public Relations Bookshelf
69. Endnotes
70. 5 Management
71. Chapter Objectives
72. Public Relations Management Process
73. Reporting to Top Management
74. The Public Relations Plan: Conceptualizing
75. The Public Relations Plan: Creating
76. Activating the Public Relations Campaign
77. Setting Public Relations Objectives
78. Public Relations Budgeting
79. Public Relations Implementation
80. Public Relations Departments
81. Public Relations Agencies
82. Reputation Management
83. Where Are the Jobs?
84. What Does It Pay
85. Women and Minorities
86. Case Study  When Being United’s CEO is a Real “Drag”
87. Public Relations Bookshelf
88. Endnotes
89. 6 Ethics
90. Chapter Objectives
91. Ethical Issues Abound
92. Doing the Right Thing
93. Ethics in Business
94. Corporate Codes of Conduct
95. Corporate Social Responsibility
96. Ethics in Government
97. Ethics in Journalism
98. Ethics in Public Relations
99. Case Study Axing a Beloved Prairie Home Companion
100. Public Relations Bookshelf
101. Endnotes
102. 7 The Law
103. Chapter Objectives
104. An Uneasy Alliance
105. The First Amendment
106. Defamation Law

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