Sale!

Test Bank for The Management of Technology and Innovation A Strategic Approach, 2nd Edition

Original price was: $35.00.Current price is: $26.50.

SKU: bvsil996456 Category: Test Bank

Description

This is completed downloadable of Test Bank for The Management of Technology and Innovation A Strategic Approach, 2nd Edition

Product Details:

ISBN-10 ‏ : ‎ 0538478225
ISBN-13 ‏ : ‎ 978-0538478229
Author: Margaret A. White, Garry D. Bruton

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization’s overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Table of Content:

Chapter 1

Step 1 of 4

Innovation generally refers to the process of introducing more effective and efficient process, products and ideas. It is the process whereby new and improved goods and services are originated and transferred to the market.

Step 2 of 4

Management of Technology and Innovation refers to a company’s efforts to bring the use of technology and achieving innovation, this perspective of using technology for the purpose of achieving innovation is termed as Technology strategy.

The company taken for study is C Inc, an engineering giant which belongs to Europe with operations across the World. The company produces mechanical and earth moving equipment and automobiles which are supplied in various manners across the globe. The stake holders in the company are share holders, customers, suppliers, employees and Government agencies.

Step 3 of 4

The organization offers different services to all these people and the services are described as given below:

1. Share-holder services: The Company offers the share holders unique services such as sending them share holder alerts to their mobile phone, offers them stock exchange plans, send them about new stock options available and keep them posted online all the time.

2. Customers: The company keeps the customers posted about the company and updates information regarding new service offers, warranties, opening of new service locations and invites customers to launching of new locations near to their place.

Step 4 of 4

3. Suppliers: The company maintains a list of most loyal suppliers and offers them the privilege of increasing or decreasing supplies based on their convenience.

4. Government regulations: The company maintains relations with all the government agencies and it aligns its operations with government agencies.

These are the various services it offers to stake holders.