Test Bank for Strategic Management: A Competitive Advantage Approach, Concepts, 15/E, Fred R. David Forest R. David

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Product details:

• ISBN-10 ‏ : ‎ 0133444791
• ISBN-13 ‏ : ‎ 978-0133444797
• Author: Fred R. David; Forest R. David

For undergraduate and graduate courses in strategy.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

Table of Contents

I. Overview of Strategic Management

1. The Nature of Strategic Management

THE COHESION CASE: PEPSICO, INC. 2013

II. Strategy Formulation

2. The Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

III. Strategy Implementation

7. Implementing Strategies: Management and Operations Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

IV. Strategy Evaluation

9. Strategy Review, Evaluation, and Control

V. Key Strategic-Management Topics

10. Business Ethics/Social Responsibility/Environmental Sustainability

11. Global/International Issues

VI. Strategic-Management Case Analysis

How to Prepare and Present a Case Analysis

Name Index

Subject Index

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