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Product Details:

• ISBN-10 ‏ : ‎ 0136120989
• ISBN-13 ‏ : ‎ 978-0136120988
• Author: Dr. Fred R. David

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

Table Of Contents:

PART 1: Overview of Strategic Management

Chapter 1: The Nature of Strategic Management

PART 2: Strategy Formulation

Chapter 2: The Business Vision and Mission

Chapter 3: The External Assessment

Chapter 4: The Internal Assessment

Chapter 5: Strategies in Action

Chapter 6: Strategy Analysis and Choice

PART 3: Strategy Implementation

Chapter 7: Implementing Strategies: Management and Operations Issues

Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

PART 4: Strategy Evaluation

Chapter 9: Strategy Review, Evaluation, and Control

PART 5: Key Strategic Management Topics

Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability

Chapter 11: Global/International Issues

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