Test Bank for Retail Management A Strategic Approach, 11th Edition: Berman

This is completed downloadable of Test Bank for Retail Management A Strategic Approach, 11th Edition: Berman

Product Details:

• ISBN-10 ‏ : ‎ 0136087582
• ISBN-13 ‏ : ‎ 978-0136087588
• Author:   Barry Berman (Author), Joel R. Evans (Author)

The text that helps readers thrive in today’s retailing industry.

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together

For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.

Table of Content:

PART ONE: AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT

1. An Introduction to Retailing

2. Building and Sustaining Relationships in Retailing

3. Strategic Planning in Retailing

PART TWO: SITUATION ANALYSIS

4. Retail Institutions by Ownership

5. Retail Institutions by Store-Based Strategy Mix

6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

PART THREE: TARGETING CUSTOMERS AND GATHERING INFORMATION

7. Identifying and Understanding Consumers

8. Information Gathering and Processing in Retailing

PART FOUR: CHOOSING A STORE LOCATION

9. Trading-Area Analysis

10. Site Selection

PART FIVE: MANAGING A RETAIL BUSINESS

11. Retail Organization and Human Resource Management

12. Operations Management: Financial Dimensions

13. Operations Management: Operational Dimensions

PART SIX: MERCHANDISE MANAGEMENT AND PRICING

14. Developing Merchandise Plans

15. Implementing Merchandise Plans

16. Financial Merchandise Management

17. Pricing in Retailing

PART SEVEN: COMMUNICATING WITH THE CUSTOMER

18. Establishing and Maintaining a Retail Image

19. Promotional Strategy

PART EIGHT: PUTTING IT ALL TOGETHER

20. Integrating and Controlling the Retail Strategy

APPENDIXES

A Careers in Retailing

B About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans)

C Glossary

NAME INDEX

SUBJECT INDEX

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