Test Bank for Research Methods for Business Students, 5th Edition, Mark NK Saunders, ISBN-10: 0273716867, ISBN-13: 9780273716860

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ISBN- 10: 0273716867
ISBN- 13: 9780273716860

Author: Mark NK Saunders

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

So, if you’re thinking . . .

‘How do I choose my topic?’

‘I’m confused by all these different philosophies’

‘I need to collect my data; what do I do first?’

‘When and what do I need to write?

. . . then, open this book to discover:

• Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process
• A glossary of clear definitions for 600 research terms
• Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice
• Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research

Table of Content:

How to use this book

xvii

Guided tour

xxii

Preface

xxv

Contributors

xxvii

Publisher’s acknowledgements

xxix

The nature of business and management research and structure of this book

2(18)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

2(1)

Introduction

2(2)

The nature of research

4(1)

The nature of business and management research

5(5)

The research process

10(1)

The purpose and structure of this book

10(5)

Summary

15(5)

Self-check questions

15(1)

Review and discussion questions

15(1)

References

16(1)

Further reading

16(1)

Isabelle’s research dilemma

17(1)

Michael Savvas

Self-check answers

18(2)

Formulating and clarifying the research topic

20(38)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

20(1)

Introduction

20(2)

Attributes of a good research topic

22(2)

Generating and refining research ideas

24(8)

Turning research ideas into research projects

32(9)

Writing your research proposal

41(7)

Summary

48(10)

Self-check questions

49(1)

Review and discussion questions

49(1)

Progressing your research project: from research ideas to a research proposal

50(1)

References

50(1)

Further reading

51(1)

Media climate change reporting and environmental disclosure patterns in the low-cost airline industry in the twenty-first century

52(3)

Richard Slack

Self-check answers

55(3)

Critically reviewing the literature

58(48)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

58(1)

Introduction

58(3)

The critical review

61(7)

Literature sources available

68(7)

Planning your literature search strategy

75(5)

Conducting your literature search

80(12)

Obtaining and evaluating the literature

92(2)

Recording the literature

94(3)

Plagiarism

97(1)

Summary

98(8)

Self-check questions

99(1)

Review and discussion questions

100(1)

Progressing your research project: critically reviewing the literature

100(1)

References

100(2)

Further reading

102(1)

Complexity theory and emergent change

102(2)

Mike Wallace

Alison Wray

Self-check answers

104(2)

Understanding research philosophies and approaches

106(30)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

106(1)

Introduction

106(1)

Understanding your research philosophy: why research philosophy is important

107(17)

Research approaches

124(4)

Summary

128(8)

Self-check questions

129(1)

Review and discussion questions

129(1)

Progressing your research project: diagnosing your research philosophy

130(1)

References

131(1)

Further reading

131(1)

Consultancy research for a not-for-profit organisation

132(2)

Karen Handley

Self-check answers

134(2)

Formulating the research design

136(32)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

136(1)

Introduction

136(2)

The purpose of your research

138(3)

The need for a clear research strategy

141(10)

Multiple methods choices – combining data collection techniques and analysis procedures

151(4)

Time horizons

155(1)

The credibility of research findings

156(4)

The ethics of research design

160(1)

Summary

160(8)

Self-check questions

161(1)

Review and discussion questions

161(1)

Progressing your research project: deciding on your research design

162(1)

References

162(2)

Further reading

164(1)

Managing the acquisition from the middle

164(2)

David Coghlan

Self-check answers

166(2)

Negotiating access and research ethics

168(42)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

168(1)

Introduction

168(1)

Issues associated with gaining access

169(4)

Strategies to gain access

173(10)

Research ethics and why you should act ethically

183(4)

Ethical issues at specific stages of the research process

187(14)

Summary

201(9)

Self-check questions

202(1)

Review and discussion questions

202(1)

Progressing your research project: negotiating access and addressing ethical issues

203(1)

References

203(1)

Further reading

204(1)

Gaining access to business angels networks

205(3)

Stephanie Macht

Self-check answers

208(2)

Selecting samples

210(46)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

210(1)

Introduction

210(4)

Probability sampling

214(19)

Non-probability sampling

233(10)

Summary

243(13)

Self-check questions

243(2)

Review and discussion questions

245(1)

Progressing your research project: using sampling as part of your research

246(1)

References

246(2)

Further reading

248(1)

Implementing strategic change initiatives

248(3)

Liz Lee-Kelley

Self-check answers

251(5)

Using secondary data

256(32)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

256(1)

Introduction

256(2)

Types of secondary data and uses in research

258(5)

Locating secondary data

263(5)

Advantages and disadvantages of secondary data

268(4)

Evaluating secondary data sources

272(8)

Summary

280(8)

Self-check questions

280(1)

Review and discussion questions

281(1)

Progressing your research project: assessing the suitability of secondary data for your research

282(1)

References

282(2)

Further reading

284(1)

Patent grants and the implications for business

284(2)

Deli Yang

Self-check answers

286(2)

Collecting primary data through observation

288(30)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

288(1)

Introduction

288(1)

Participant observation: an introduction

289(4)

Participant observation: researcher roles

293(3)

Participant observation: data collection and analysis

296(4)

Structured observation: an introduction

300(5)

Structured observation: data collection and analysis

305(4)

Summary

309(9)

Self-check questions

310(1)

Review and discussion questions

311(1)

Progressing your research project: deciding on the appropriateness of observation

311(1)

References

311(1)

Further reading

312(1)

Online images of tourist destinations

313(3)

Mridula Dwivedi

Anil Yadav

Self-check answers

316(2)

Collecting primary data using semi-structured, in-depth and group interviews

318(42)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

318(1)

Introduction

318(2)

Types of interview and their link to the purposes of research and research strategy

320(3)

When to use non-standardised (qualitative) interviews

323(3)

Data quality issues and preparing for the interview

326(10)

Interviewing competence

336(6)

Managing logistical and resource issues

342(1)

Group interviews and focus groups

343(5)

Telephone, Internet- and intranet-mediated interviews

348(3)

Summary

351(9)

Self-check questions

351(1)

Review and discussion questions

352(1)

Progressing your research project: using semi-structured or in-depth interviews in your research

353(1)

References

353(2)

Further reading

355(1)

Students’ and former students’ debt problems

355(3)

Bill Lee

Self-check answers

358(2)

Collecting primary data using questionnaires

360(54)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

360(1)

Introduction

360(2)

An overview of questionnaire techniques

362(4)

Deciding what data need to be collected

366(5)

Designing the questionnaire

371(24)

Administering the questionnaire

395(6)

Summary

401(13)

Self-check questions

402(2)

Review and discussion questions

404(1)

Progressing your research project: using questionnaires in your research

404(1)

References

405(1)

Further reading

406(1)

Downsizing in the Middle East

407(2)

Mohammad Al-Kilani

Self-check answers

409(5)

Analysing quantitative data

414(66)

Mark Saunders

Philip Lewis

Adrian Thornhill

Catherine Wang

Learning outcomes

414(1)

Introduction

414(2)

Preparing, inputting and checking data

416(12)

Exploring and presenting data

428(16)

Describing data using statistics

444(5)

Examining relationships, differences and trends using statistics

449(18)

Summary

467(13)

Self-check questions

468(1)

Review and discussion questions

469(1)

Progressing your research project: analysing your data quantitatively

470(1)

References

470(2)

Further reading

472(1)

Small business owner managers’ skill sets

473(3)

Mark Saunders

Philip Lewis

Adrian Thornhill

Self-check answers

476(4)

Analysing qualitative data

480(46)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

480(1)

Introduction

480(2)

Differences between qualitative and quantitative data

482(3)

Preparing your data for analysis

485(4)

Approaches to qualitative analysis

489(1)

Types of qualitative analysis processes

490(8)

Analytical aids

498(2)

Deductively based analytical procedures

500(2)

Inductively based analytical procedures

502(12)

Using CAQDAS for qualitative analysis

514(2)

Summary

516(10)

Self-check questions

517(1)

Review and discussion questions

517(1)

Progressing your research project: analysing your data qualitatively

517(1)

References

518(2)

Further reading

520(1)

The influence of film on tourist decision making

520(4)

Peter Bolan

Self-check answers

524(2)

Writing and presenting your project report

526(61)

Mark Saunders

Philip Lewis

Adrian Thornhill

Learning outcomes

526(1)

Introduction

526(2)

Getting started with writing

528(3)

Structuring your project report

531(10)

Organising the project report’s content

541(3)

Developing an appropriate writing style

544(6)

Meeting the assessment criteria

550(1)

Oral presentation of the report

550(5)

Summary

555(18)

Self-check questions

555(1)

Review and discussion questions

556(1)

Progressing your research project: writing your project report

556(1)

References

557(1)

Further reading

557(1)

James’ consultancy report on managers’ financial information needs

558(2)

Peter Harris

Self-check answers

560(1)

Bibliography

561(12)

Appendices

1 Styles of referencing

573(8)

2 Calculating the minimum sample size

581(2)

3 Random sampling numbers

583(1)

4 Guidelines for non-discriminatory language

584(3)

Glossary

587(17)

Index

604

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