Test Bank for Patterns of Entrepreneurship Management 4th Edition Jack M Kaplan

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Product details:

• ISBN-10 ‏ : ‎ 1118358538
• ISBN-13 ‏ : ‎ 978-1118358535
• Author: Jack M. Kaplan; Anthony C. Warren

This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today’s complex world.

Table Of Contents:

Preface xiii

List of Worksheets xix

Part 1 Getting Started as an Entrepreneur

1 Understanding the Entrepreneurial Process 2

2 Converting Ideas into Opportunities 21

3 Framing and Testing the Business Model 54

4 Engaging Customers, Analyzing Competitors, for Market Entry Strategy 88

5 Preparing the Investor Package 128

6 Setting Up the Company 145

7 Protecting Intellectual Property 168

Part 2 Funding the Venture

8 Launching and Financing Your Venture 194

9 Equity Financing for High Growth 215

Part 3 Managing Performance, Communication, and People

10 Managing Start-up Performance—Money and People 240

11 Pitching the Venture to Investors 277

12 Planning Your Exit 295

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