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Test Bank for MKTG, 2nd Canadian Edition: Lamb
Original price was: $35.00.$26.50Current price is: $26.50.
Test Bank for MKTG, 2nd Canadian Edition: Lamb
This is completed downloadable of Test Bank for MKTG, 2nd Canadian Edition: Lamb
Product Details:
- ISBN-10 : 0176667989
- ISBN-13 : 978-0176667986
- Author: Lamb
MKTG – Second Canadian Edition with Gateway to CourseMate Student Access Code
Table contents:
Part 1. Marketing: Let’s Get Started. An Introduction to Marketing
The Marketing Environment, Social Responsibility, and Ethics
Strategic Planning for Competitive Advantage
Developing a Global Vision. Part 2. Analyzing Marketing Opportunities. Marketing Research
Consumer Decision Making
Business Marketing
Segmenting, Targeting, and Positioning. Part 3. Product Decisions. Product Concepts
Developing and Managing Products
Services and Nonprofit Organization Marketing. Part 4. Pricing Decisions. Setting the Right Price
Appendix: Marketing Math. Part 5. Distribution Decisions. Marketing Channels and Supply Chain Management
Retailing. Part 6. Promotion Decisions. Marketing Communication
Advertising, Public Relations, and Direct Response
Sales Promotion and Personal Selling
Social Media and Promotion. Part 7. Managing the Customer. Customer Relationship Management (CRM)
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