Test Bank for Mass Communication: Living in a Media World Seventh Edition

Product details:

• ISBN-10 ‏ : ‎ 1544332343
• ISBN-13 ‏ : ‎ 978-1544332345
• Author: Ralph E. Hanson

A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

Table contents:

Part I. Introduction to the Media
1. Living in a Media World
Levels of Communication
Elements of Mass Communication
Evolution of the Media World
Understanding the Media World
2. Mass Communication Effects: How Society and Media Interact
History of Media Effects Research
Effects of the Media in Our Lives
Theories of Media and Society
Media, Politics, and Society
3. The Media Business: Consolidation, Globalization, and the Long Tail
The Development of the Media Business in the United States
Big Media: The Conglomerates
Media Economics and the Long Tail
Who Controls the Media?
Part II. Print Media
4. Books: The Birth of the Mass Media
The Development of the Book and Mass Communication
Buying and Selling Books
Books and Culture
The Future of Books
5. Magazines: The Power of Words and Images
The Development of a National Culture
The Magazine Business
Magazines and Modern Society
The Future of Magazines
6. Newspapers and the News: Reflection of a Democratic Society
Inventing the Modern Press
The News Business
News and Society
The Future of Newspapers
Part III. Electronic Media
7. Audio: Music and Talk Across Media
History of Sound Recording and Transmission
Music, Youth Culture, and Society
From Singles to Digital Downloads: Making Money in the Recording Industry
The Business of Radio
The Future of Sound
8. Movies: Mass Producing Entertainment
The Development of Movies
The Movie Business
Movies and Society
The Future of Movies
Movies and the Long Tail
9. Television: Broadcast and Beyond
Television: Broadcast and Cable/Satellite
From Broadcasting to Narrowcasting: The Changing Business of Television
Television and Society
The Future of Television
10. The Internet: Interactive and Mobile Media
The Development of the Internet
Computers as Communication Tools
Social Media: Sharing Our Lives Online
New Media and Online Entertainment
The Internet and Society
Part IV. Strategic Communication
11. Advertising: Selling a Message
The Development of the Advertising Industry
The Advertising Business
Advertising in Contemporary Culture
The Future of Advertising
12. Public Relations: Interactions, Relationships, and the News
From Press Agentry to Professionalism
The Business of Public Relations
Public Relations and Society
Part V. Regulation and Control of the Media
13. Media Law: Free Speech and Fairness
The Development of a Free Press
Protection of Individuals
Controlling the Press
Regulation of the Media Industry
14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Ethical Principles and Decision Making
Ethics and News
Ethics and Persuasive Communication
Chapter 15. Global Media: Communication Around the World
Media Ideals Around the World
Going Global: Media Standards Around the World

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