Test Bank for Marketing Real People Real Choices, 6th Edition : Solomon
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Test Bank for Marketing Real People Real Choices, 6th Edition : Solomon
This is completed downloadable of Test Bank for Marketing Real People Real Choices, 6th Edition : Solomon
Product Details:
- ISBN-10 : 0136054218
- ISBN-13 : 978-0136054214
- Author:
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating valuefor customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers’ needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
Table of Content:
Chapter 1: Welcome to the World of Marketing: Create and Deliver Value
Chapter 2: Strategic Market Planning: Take the Big Picture
Chapter 3: Thrive in the Marketing Environment: The World is Flat
Chapter 4: Marketing Research: Gather, Analyze, and Use Information
Chapter 5: Consumer Behavior: How and Why We Buy
Chapter 6: Business-to-Business Markets: How and Why Organizations Buy
Chapter 7: Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management
Chapter 8: Create the Product
Chapter 9: Manage the Product
Chapter 10: Services and Other Intangibles: Marketing the Product That Isn’t There
Chapter 11: Price the Product
Chapter 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication
Chapter 13: Advertising, Sales Promotion, and Public Relations
Chapter 14: Personal Selling, Sales Management, and Direct Marketing
Chapter 15: Deliver Value through Supply Chain Management, Channels of Distribution, and Logistics
Chapter 16: Retailing: Bricks and Clicks
Appendix A: Marketing Plan: The S&S Smoothie Company
Appendix B: Marketing Math
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