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Test Bank for Marketing Real People Real Choices 4th Canadian Edition by Solomon
Original price was: $35.00.$26.50Current price is: $26.50.
Test Bank for Marketing Real People Real Choices 4th Canadian Edition by Solomon
This is completed downloadable of Test Bank for Marketing Real People Real Choices 4th Canadian Edition by Solomon
Product Details:
- ISBN-10 : 0132913178
- ISBN-13 : 978-0132913171
- Author:
Your students will learn how to ‘think’ like a marketer. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
Table of Content:
1. Marketing, planning and strategy
2. Global, ethical and sustainable marketing
3. Marketing research
4. Consumer behavior
5. B2B Marketing and sales
6. Segmentation, targeting and positioning
7. Creating the product
8. Managing the product
9. Services marketing
10. Pricing the product
11. Integrated marketing communications
12. Retail and distribution
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