Sale!

Test Bank for Marketing An Introduction, 10th Edition: Armstrong

Original price was: $35.00.Current price is: $26.50.

Test Bank for Marketing An Introduction, 10th Edition: Armstrong

Download sample

SKU: ktmyz660582 Category:

Instant download Test Bank for Marketing An Introduction, 10th Edition: Armstrong pdf docx epub after payment.

Product details:

  • ISBN-10 ‏ : ‎ 0136102433
  • ISBN-13 ‏ : ‎ 978-0136102434
  • Author: Armstrong

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson’s online homework and personalized study tool.

Table Of Contents:

PART 1: DEFINING MARKETING AND THE MARKETING PROCESS

  1. Marketing: Creating Customer Value and Engagement
  2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

PART 2: UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE

  1. Analyzing the Marketing Environment
  2. Managing Marketing Information to Gain Customer Insights
  3. Understanding Consumer and Business Buyer Behavior

PART 3: DESIGNING A CUSTOMER VALUE-DRIVEN MARKETING STRATEGY AND MIX

  1. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  2. Product, Services, and Brands: Building Customer Value
  3. Developing New Products and Managing the Product Life Cycle
  4. Pricing: Understanding and Capturing Customer Value
  5. Marketing Channels: Delivering Customer Value
  6. Retailing and Wholesaling
  7. Engaging Customers and Communicating Customer Value: Advertising and Public Relations
  8. Personal Selling and Sales Promotion
  9. Digital Marketing

PART 4: EXTENDING MARKETING

  1. The Global Marketplace
  2. Sustainable Marketing: Social Responsibility and Ethics

APPENDICES

  1. Company Cases
  2. Marketing Plan
  3. Marketing by the Numbers
  4. Careers in Marketing
People also search:

Marketing An Introduction
Marketing An Introduction Armstrong
Marketing An Introduction Armstrong 10th
Marketing An Introduction Armstrong 10th Test Bank
Test Bank for Marketing An Introduction, 10th Edition: Armstrong Download

 

You may also like…

Sale!
Quick View

Test Bank

Test bank for Marketing: An Introduction, 12/E 12th Edition : 0133451275

Original price was: $35.00.Current price is: $26.50.
Sale!
Quick View

Test Bank

Marketing An Introduction 13th Edition Armstrong Test Bank

Original price was: $35.00.Current price is: $26.50.
Sale!
Quick View

Test Bank

Test bank for Marketing: An Introduction, Fifth Canadian Edition Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz

Original price was: $35.00.Current price is: $26.50.
Sale!
Quick View

Test Bank

Test Bank for Principles of Marketing, 15/E Philip Kotler, Gary Armstrong

Original price was: $35.00.Current price is: $26.50.
Sale!
Quick View

Solution Manual

Solution Manual for Marketing: An Introduction, 13th Edition, Gary Armstrong, Philip Kotler

Original price was: $35.00.Current price is: $26.50.
Sale!
Quick View

Solution Manual

Solution Manual for Marketing: An Introduction Plus 2014 MyMarketingLab with Pearson eText — Package, 12/E – Gary Armstrong & Philip Kotler

Original price was: $35.00.Current price is: $26.50.
Sale!
Quick View

Test Bank

Test Bank for Microbiology An Introduction, 10th Edition : Tortora

Original price was: $35.00.Current price is: $26.50.
Sale!
Quick View

Test Bank

Test Bank for Marketing: An Introduction, Updated 6th Canadian Edition, Gary Armstrong, Philip Kotler, Valerie Trifts Lilly Anne Buchwitz

Original price was: $55.00.Current price is: $29.99.
Sale!
Quick View

Test Bank

Test Bank for Marketing: An Introduction, 13th Edition, Gary Armstrong Philip Kotler

Original price was: $55.00.Current price is: $29.99.