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Test Bank for Managing Innovation: Integrating Technological Market and Organizational Change, 6th Edition Joe Tidd John Bessant

Name: Test Bank for Managing Innovation: Integrating Technological Market and Organizational Change, 6th Edition Joe Tidd John Bessant
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Test Bank for Managing Innovation: Integrating Technological Market and Organizational Change, 6th Edition, Joe Tidd, John Bessant

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Test Bank for Managing Innovation: Integrating Technological Market and Organizational Change, 6th Edition, Joe Tidd, John Bessant

Product details:

ISBN-10 ‏ : ‎ 1119379458
ISBN-13 ‏ : ‎ 978-1119379454
Author: Tidd, Joe, Bessant, John R.

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes.

Table of Contents

1 Innovation – What It Is and Why It Matters 1

2 Innovation as a Core Business Process 48

3 Building the Innovative Organization 89

4 Developing an Innovation Strategy 139

5 Sources of Innovation 190

6 Search Strategies for Innovation 226

7 Innovation Networks 255

8 Decision Making Under Uncertainty 281

9 Making the Innovation Case 306

10 Creating New Products and Services 347

11 Exploiting Open Innovation and Collaboration 394