Test Bank for International Marketing, 10th Edition : Czinkota

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Product details:

• ISBN-10 ‏ : ‎ 113362751X
• ISBN-13 ‏ : ‎ 978-1133627517
• Author: Michael R. Czinkota; Ilkka Ronkainen

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

Table of contents:

Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.

1: Global Environmental Drivers.

2: International Trade Frameworks and Policy.

3: The Role of Culture.

4: The Economic Environment.

5: The Political and Legal Environment. Part II: FINDING GLOBAL CUSTOMERS.

6: Consumer, Industrial, and Government Markets.

7: Strategic Planning.

8: Analyzing People and Markets.

9: Market Entry and Expansion.

10: Marketing Organization, Implementation, and Control. Part III: THE GLOBAL MARKETING MIX.

11: Product Management and Global Brands.

12: Global Marketing of Services.

13: Advertising, Promotion, and Sales.

14: Pricing Strategies and Tactics.

15: Global Distribution and Logistics. Pare IV: LEADERSHIP IN GLOBAL MARKETING.

16: Social Networks and Communication.

17: Leadership, Corporate Social Responsibility, and Sustainability.

18: New Directions and Challenges. Appendix: Finding Your Calling: Jobs and Careers in International Marketing.

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