Test Bank for Global Strategy, 3rd Edition : Peng

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Product details:

• ISBN-10 ‏ : ‎ 1133964613
• ISBN-13 ‏ : ‎ 978-1133964612
• Author: Mike Peng

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn’t just show you what it’s like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career.

Table Of Contents:

1. Part 1: Foundations of Global Strategy
2. Ch 1: Strategizing around the Globe
3. Knowledge Objectives
4. Opening Case: The Global Strategy of Global Strategy
5. A Global Global-Strategy Book
6. Why Study Global Strategy?
7. What is Strategy?
8. Fundamental Questions in Strategy
9. What is Global Strategy?
10. What is Globalization?
11. Global Strategy and the Globalization Debate
12. Organization of the Book
13. Chapter Summary
14. Key Terms
15. Critical Discussion Questions
16. Topics for Expanded Projects
17. Closing Case: Emerging Markets: Microsoft’s Evolving China Strategy
18. Notes
19. Ch 2: Managing Industry Competition
20. Knowledge Objectives
21. Opening Case: Emerging Markets: Competing in the Indian Retail Industry
22. Defining Industry Competition
23. The Five Forces Framework
24. Three Generic Strategies
25. Debates and Extensions
26. The Savvy Strategist
27. Chapter Summary
28. Key Terms
29. Critical Discussion Questions
30. Topics for Expanded Projects
31. Closing Case: Emerging Markets: High Fashion Fights Recession
32. Notes
33. Ch 3: Leveraging Resources and Capabilities
34. Knowledge Objectives
35. Opening Case: IBM at 100
36. Understanding Resources and Capabilities
37. Resources, Capabilities, and the Value Chain
38. From SWOT to VRIO
39. Debates and Extensions
40. The Savvy Stategist
41. Chapter Summary
42. Key Terms
43. Critical Discussion Questions
44. Topics for Expanded Projects
45. Closing Case: Emerging Markets: From Copycats to Innovators
46. Notes
47. Ch 4: Emphasizing Institutions, Cultures, and Ethics
48. Knowledge Objectives
49. Opening Case: Cut Salaries or Cut Jobs?
50. Understanding Institutions
51. An Institution-Based View of Business Strategy
52. The Strategic Role of Cultures
53. The Strategic Role of Ethics
54. A Strategic Response Framework for Ethical Challenges
55. Debates and Extensions
56. The Savvy Strategist
57. Chapter Summary
58. Key Terms
59. Critical Discussion Questions
60. Topics for Expanded Projects
61. Closing Case: Facebook Violates Privacy
62. Notes

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