Test Bank for Foundations of Marketing, 4th Edition: Pride

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Table of contents:

Strategic Marketing and Its Environment

1(75)

Customer-Driven Strategic Marketing

2(22)

Marketing Defined

3(6)

Customers Are the Focus

3(1)

Marketing Deals with Products, Price, Distribution, and Promotion

4(2)

Marketing in Transition: Efficiency and Size Make Tiny Cars a Winning Segment

6(1)

Marketing Builds Relationships with Customers and Other Stakeholders

7(1)

Marketing Occurs in a Dynamic Environment

8(1)

Understanding the Marketing Concept

9(2)

Evolution of the Marketing Concept

10(1)

Entrepreneurial Marketing: Leatherman’s Marketing Appeals to Survivalists and More

11(1)

Implementing the Marketing Concept

12(1)

Managing Customer Relationships

12(1)

Value-Driven Marketing

13(2)

Marketing Management

15(1)

The Importance of Marketing in Our Global Economy

16(2)

Marketing Costs Consume a Sizable Portion of Buyers’ Dollars

16(1)

Marketing Is Used in Nonprofit Organizations

16(1)

Marketing Is Important to Businesses

17(1)

Marketing Fuels Our Global Economy

17(1)

Sustainable Marketing: Growing Eco-Responsible Buildings

18(6)

Marketing Knowledge Enhances Consumer Awareness

18(1)

Marketing Connects People Through Technology

18(1)

Socially Responsible Marketing Can Promote the Welfare of Customers and Stakeholders

19(1)

Marketing Offers Many Exciting Career Prospects

20(4)

Planning Marketing Strategies

24(25)

Understanding the Strategic Planning Process

25(1)

Assessing Organizational Resources and Opportunities

26(3)

SWOT Analysis

27(2)

Establishing an Organizational Mission and Goals

29(2)

Marketing in Transition: Guitar Hero Makes You a Rock Star

30(1)

Developing Corporate, Business-Unit, and Marketing Strategies

31(6)

Corporate Strategy

31(2)

Business-Unit Strategy

33(1)

Marketing Strategy

34(1)

Target Market Selection

35(2)

Creating the Marketing Plan

37(1)

Sustainable Marketing: Spudware… Not Just for Potato Heads

37(1)

Entrepreneurial Marketing: Marketing Entrepreneurs

38(1)

Implementing Marketing Strategies

38(11)

Approaches to Marketing Implementation

40(2)

Organizing Marketing Activities

42(1)

Controlling Marketing Activities

43(6)

The Marketing Environment, Social Responsibility, and Ethics

49(27)

The Marketing Environment

50(15)

Responding to the Marketing Environment

51(1)

Competitive Forces

51(2)

Economic Forces

53(3)

Political Forces

56(1)

Legal and Regulatory Forces

57(4)

Technological Forces

61(1)

Marketing in Transition: New Technology Provides Opportunities for Social Network Marketing

62(1)

Sociocultural Forces

62(3)

Social Responsibility and Ethics in Marketing

65(5)

Economic Dimension

66(1)

Legal Dimension

66(1)

Ethical Dimension

67(1)

Philanthropic Dimension

68(2)

Entrepreneurial Marketing: Entrepreneurs Fight Hunger with Plumpy’Nut

70(1)

Incorporating Social Responsibility and Ethics into Strategic Planning

71(1)

Sustainable Marketing: Solar Helps Create a Renewable World

71(5)

Marketing Research and Target Markets

76(50)

Marketing Research and Information Systems

77(25)

The Importance of Marketing Research

78(1)

Entrepreneurial Marketing: Imoderate Uses Text Messaging to Research Consumer Feelings

79(1)

The Marketing Research Process

79(13)

Locating and Defining Research Issues or Problems

80(1)

Designing the Research Project

80(3)

Collecting Data

83(7)

Marketing in Transition: Social Networks and Online Communities as Marketing Research

90(3)

Interpreting Research Findings

93

Sustainable Marketing: Message in a Bottle: Secondary Data Provide Recycling Lessons

92(2)

Reporting Research Findings

94(1)

Using Technology to Improve Marketing Information Gathering and Analysis

94(3)

Marketing Information Systems

95(1)

Databases

95(2)

Marketing Decision Support Systems

97(1)

Issues in Marketing Research

97(5)

The Importance of Ethical Marketing Research

97(1)

International Issues in Marketing Research

97(5)

Target Markets: Segmentation and Evaluation

102(24)

What Is a Market?

103(1)

Target-Market Selection Process

103(1)

Identify the Appropriate Targeting Strategy

104(4)

Undifferentiated Targeting Strategy

104(2)

Concentrated Targeting Strategy Through Market Segmentation

106(1)

Differentiated Targeting Strategy Through Market Segmentation

107(1)

Marketing in Transition: Targeting Technology Goes Social

107(1)

Determine Which Segmentation Variables to Use

108(9)

Variables for Segmenting Consumer Markets

108(1)

Entrepreneurial Marketing: Tasty Bite: Coming to America

109(5)

Sustainable Marketing: Who’s Green?

114(2)

Variables for Segmenting Business Markets

116(1)

Develop Market Segment Profiles

117(1)

Evaluate Relevant Market Segments

117(2)

Sales Estimates

117(1)

Competitive Assessment

118(1)

Cost Estimates

118(1)

Select Specific Target Markets

119(1)

Developing Sales Forecasts

119(7)

Executive Judgment

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