Test Bank For Essentials Of Strategic Management The Quest For Competitive Advantage 6th Edition

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Product details:

• ISBN-10 ‏ : ‎ 1259927636
• ISBN-13 ‏ : ‎ 978-1259927638
• Author: Margaret A. Peteraf; John E. Gamble; Arthur A. Thompson

Essentials of Strategic Management 6^th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures student interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

Table of contents:

PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
1. Strategy, Business Models, and Competitive Advantage
2. Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
3. Evaluating a Company’s External Environment
4. Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5. The Five Generic Competitive Strategies
6. Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
7. Strategies for Competing in International Markets
8. Corporate Strategy: Diversification and the Multi-business Company
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10. Superior Strategy – Another Path to Competitive Advantage
Appendix Key Financial Ratios: How to Calculate Them and What They Mean


PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1 Fixer Upper
Case 2 Lola’s Market
Case 3 Under Armour
Case 4 iRobot
Case 5 Twitter
Case 6 Netflix
Case 7 Mattel Incorporated
Case 8 Tesla
Case 9 The Walt Disney Company
Case 10 Robin Hood
Case 11 Starbucks
Case 12 Profiting from Pain

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