Test Bank for Essentials of Strategic Management, 3rd Edition

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Product details:

• ISBN-10 ‏ : ‎ 1111525196
• ISBN-13 ‏ : ‎ 978-1111525194
• Author: Charles W. L. Hill; Gareth R. Jones

ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors’ market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text’s presentation of strategic management features an increased emphasis on the ‘business model’ concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies–both domestic and international–so that students gain practice putting chapter concepts into action.

Table of contents:

Part I: INTRODUCTION TO STRATEGIC MANAGEMENT.

1. The Strategy-Making Process.

2. Stakeholders, the Mission, Governance, and Business Ethics.

Part II: THE NATURE OF COMPETITIVE ADVANTAGE.

3. External Analysis: The Identification of Opportunities and Threats.

4. Building Competitive Advantage.

Part III: BUILDING AND SUSTAINING LONG-RUN COMPETITIVE ADVANTAGE.

5. Business-Level Strategy and Competitive Positioning.

6. Strategy in the Global Environment.

7. Corporate-Level Strategy and Long-Run Profitability.

Part IV: STRATEGY IMPLEMENTATION.

8. Strategic Change: Implementing Strategies to Build and Develop a Company.

9. Implementing Strategy through Organizational Design.

Part V: Cases. Apple in 2008. SGI versus Dell.

The Home Video Game Industry.

McDonalds and Its Critics: 1973-2009.

The Global Auto Industry.

GM in 2009.

IKEA. Rise of IBM.

Fall of IBM. IBM in 2009.

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