Test Bank for Essentials of Marketing 7th Edition by Lamb

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Product details:

• ISBN-10 ‏ : ‎ 0538478349
• ISBN-13 ‏ : ‎ 978-0538478342
• Author: Charles W. Lamb; Joseph Hair

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition’s fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.

Table Of Contents:

• List of figures
• Preface
• Acknowledgements
• 1 What do marketers do?
• 2 The marketing environment
• 3 Consumer and buyer behaviour
• 4 Segmentation, targeting and positioning

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