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Test Bank for Consumer Behavior: Buying, Having, Being, 13th Edition, Michael Solomon, Michael R. Solomon

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Test Bank for Consumer Behavior: Buying, Having, Being, 13th Edition, Michael Solomon, Michael R. Solomon,

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This is completed downloadable of Test Bank for Consumer Behavior: Buying, Having, Being, 13th Edition, Michael Solomon, Michael R. Solomon

Product Details:

  • ISBN-10 ‏ : ‎ 0135225698
  • ISBN-13 ‏ : ‎ 978-0135225691
  • Author: Michael Solomon, Michael R. Solomon

Revised edition of Consumer behaviour, 2013.

 

Table of Content:

PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being
PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
3. Perception
4. Learning and Memory
5. Motivation and Affect
6. The Self and Gender Identity
7. Personality, Lifestyles, and Values
PART 3: CHOOSING AND USING PRODUCTS
8. Attitudes and Persuasive Communications
9. Decision Making
10. Buying, Using, and Disposing
PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
11. Group Influences and Social Media
12. Income and Social Class
13. Subcultures
14. Culture
Appendix I: Careers in Consumer Research
Appendix II: Research Methods
Appendix III: Sources of Secondary Data

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