Test Bank for Consumer Behavior, 11th Edition: Delbert I. Hawkins

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Product details:

• ISBN-10 ‏ : ‎ 9780071288415
• ISBN-13 ‏ : ‎ 978-0071288415
• Author: Delbert I. Hawkins (Author), Roger J. Best (Author), David L. Mothersbaugh (Author)

Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. .

Table of contents:

CHAPTER ONE: Consumer Behavior and Marketing Strategy
CHAPTER TWO: Cross-Cultural Variations in Consumer Behavior
CHAPTER THREE: The Changing American Society: Values
CHAPTER FOUR: The Changing American Society: Demographics and Social Stratification
CHAPTER FIVE: The Changing American Society:  Subculture
CHAPTER SIX: The American Society: Families and Households
CHAPTER SEVEN: Group Influences on Consumer  Behavior
CHAPTER EIGHT: Perception
CHAPTER NINE: Learning, Memory, and Product  Positioning
CHAPTER TEN: Motivation, Personality, and Emotion
CHAPTER ELEVEN: Attitudes and Influencing Attitudes
CHAPTER TWELVE: Self-Concept and Lifestyle
CHAPTER THIRTEEN: Situational Influences
CHAPTER FOURTEEN: Consumer Decision Process and Problem Recognition
CHAPTER FIFTEEN: Information Search
CHAPTER SIXTEEN: Alternative Evaluation and Selection
CHAPTER SEVENTEEN: Outlet Selection and Purchase
CHAPTER EIGHTEEN: Post purchase Processes, Customer Satisfaction, and Customer Commitment

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