This is completed downloadable of Test Bank for Cengage Advantage Books Building a Speech, 8th Edition
Product Details:
ISBN 13: 978-1111348373
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With 19 chapters organized into five units, BUILDING A SPEECH, 8th EDITION guides students through the step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises help students draft informative and persuasive speeches and improves their research and speechwriting skills. Topics such as apprehension and listening help students realize that they are not alone in their struggle to find the confidence to speak in public. BUILDING A SPEECH is grounded in the philosophy that students can master the steps of speech construction when provided with a caring environment, clear direction, and creative examples. Plus, this new Eighth Edition of BUILDING A SPEECH — a Cengage Advantage Book — continues the tradition of providing proven texts at lower prices.
Table of Content:
- Unit 1: Surveying the Landscape
- Ch 1: Introducing the Study of Public Speaking
- Chapter Objectives
- Communication in the Modern World
- The Communication Process
- Understanding the Tools of Communication
- Applying the Communication Process
- Designing a Plan for Success
- Summary
- Skill Builders
- Building a Speech Online
- Ch 2: Understanding and Reducing Your Apprehension
- Chapter Objectives
- Speech Anxiety is Common
- Research into Stress and Communication Apprehension
- Reducing Communication Apprehension
- Taking Responsibility to Reduce Apprehension
- Summary
- Skill Builders
- Building a Speech Online
- Ch 3: Building Your First Speech
- Chapter Objectives
- Extemporaneous Delivery and Speaking Styles
- Creating a Blueprint
- The Career Speech
- Sample Speech: Careers in Anthropology
- Summary
- Skill Builders
- Building a Speech Online
- Ch 4: Analyzing Your Audience
- Chapter Objectives
- The Importance of Audience Analysis
- Conducting an Audience Analysis
- Summary
- Skill Builders
- Building a Speech Online
- Ch 5: Improving Your Listening Skills
- Chapter Objectives
- The Significance of Listening
- The Process of Listening
- Kinds of Listening
- Barriers to Listening: The Lack of Being “Present”
- How to Become an Active Listener and Speaker
- Summary
- Skill Builders
- Building a Speech Online
- Ch 6: Considering the Ethics of Public Speaking
- Chapter Objectives
- The Need for Ethics in Society
- Evaluating a Speaker’s Ethics
- Applying Ethical Standards
- Sample Speech: Practice, Practice, Practice: Knowing is Not the Same Thing as Doing
- Summary
- Skill Builders
- Building a Speech Online
- Unit 2: Preparing the Foundation
- Ch 7: Selecting the Topic and Purpose
- Chapter Objectives
- Getting Ideas
- Selecting the Topic
- Writing the Specific Purpose
- Wording the Thesis Statement
- Putting It Together
- Summary
- Skill Builders
- Building a Speech Online
- Ch 8: Conducting Research
- Chapter Objectives
- Preparing for Research
- Establishing Credibility
- Primary and Secondary Sources
- Accessing the Library
- Guidelines for Searching the Internet
- Researching Reference Sources
- Keeping Accurate Notes
- Interviewing
- The Bibliography: How to Record an Entry
- Avoiding Plagiarism
- Thinking Critically about Speech Research and Construction
- Summary
- Skill Builders
- Building a Speech Online
- Ch 9: Choosing Supporting Materials
- Chapter Objectives
- Making the Appropriate Selection
- Statistics, Polls, and Surveys
- Examples, Illustrations, Case Studies, and Narratives
- Quotations and Testimony
- Visual Evidence
- Comparisons and Contrasts
- Personal Experience and Observation
- Humor and Anecdotes
- Role-Playing
- Sample Speech: The Flag Raisings on Iwo Jima
- Summary
- Skill Builders
- Building a Speech Online
- Unit 3: Creating the Structure
- Ch 10: Organizing the Body of the Speech
- Chapter Objectives
- Approaching Organization Logically
- Principles of Outlining
- Your Speaking Notes
- Summary
- Skill Builders
- Building a Speech Online
- Ch 11: Selecting the Introduction and Conclusion
- Chapter Objectives
- Purpose of the Introduction
- The Inadequate Introduction
- Planning an Effective Introduction
- Outlining the Introduction
- Purpose of the Conclusion
- The Inadequate Conclusion
- Planning the Effective Conclusion
- Outlining the Conclusion
- Speaking Notes for the Introduction and Conclusion
- Sample Outline: Raising the Monitor
- Summary
- Skill Builders
- Building a Speech Online
- Unit 4: Refining the Appearance
- Ch 12: Using Audiovisual Aids
- Chapter Objectives
- Types of Audiovisual Aids
- Sample Speech: How Do Airplane Wings Produce Lift?
- Summary
- Skill Builders
- Building a Speech Online
- Ch 13: Considering Language
- Chapter Objectives
- Developing Clarity
- Using Concrete Language
- Building a Unique Style
- Being Appropriate
- Making Ideas Meaningful and Interrelated
- Summary
- Skill Builders
- Building a Speech Online
- Ch 14: Developing the Delivery
- Chapter Objectives
- Delivering the Speech
- Proper Breathing for Vocal Delivery
- Vocal Delivery
- Visual, Nonverbal Delivery
- Combining Vocal and Visual Delivery
- Building Skills in Delivery
- Summary
- Skill Builders
- Building a Speech Online
- Unit 5: Considering Different Types of Structure
- Ch 15: Speaking to Inform
- Chapter Objectives
- The Difference between Information and Persuasion
- Types of Informative Speeches
- Sample Speech: Raising the Monitor
- Summary
- Skill Builders
- Building a Speech Online
- Ch 16: Speaking to Persuade
- Chapter Objectives
- Persuasion in Today’s Society
- The Nature of Persuasion
- Ethos, Pathos, and Logos: The Means of Persuasion
- Logos: The Appeal to Reason
- Methods of Organizing Persuasive Speeches
- Sample Speech: Computer-Enhanced Advertising should be Clearly Labeled
- Summary
- Skill Builders
- Building a Speech Online
- Ch 17: Speaking to Persuade: Motivating Audiences
- Chapter Objectives
- Strategies for Motivating Listeners
- The Speech to Actuate
- Applying the Motivated Sequence
- Sample Speech: Genocide in Sudan
- Summary
- Skill Builders
- Building a Speech Online
- Ch 18: Speaking for Special Occasions
- Chapter Objectives
- Types of Special-Occasion Speeches
- Sample Speech: Dedication of the World War II Memorial
- Summary
- Skill Builders
- Building a Speech Online
- Ch 19: Speaking in Groups
- Chapter Objectives
- Characteristics of Small Groups
- Development of Small Groups
- Solving Problems in Groups
- Participating in Groups
- Leadership in Small Groups
- Special Discussion Formats
- Summary
- Skill Builders
- Building a Speech Online
- Notes
- Glossary
- Suggested Topic Areas
- Index
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