Test Bank for CB3 CB 3rd Edition Consumer Behavior Babin

Product details:

• ISBN-10 ‏ : ‎ 0840058519
• ISBN-13 ‏ : ‎ 978-0840058515
• Author: Barry J. Babin

Created through a “student-tested, faculty-approved” review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today’s learners. CB3 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it’s practiced today. This concise, engaging, and accessible solution addresses the latest consumer behavior statistics, examples and trends using a full suite of proven learning tools. An accompanying website brings consumer behavior concepts to life with interactive learning tools that support this unique, magazine-style book.

Table contents:

Part One: Introduction
Chapter 1: What Is CB, and Why Should I Care?
Chapter 2: Value and the Consumer Behaviour Value Framework

Part Two: Internal Influences
Chapter 3: Consumer Learning Starts Here: Perception
Chapter 4: Comprehension, Memory, and Cognitive Learning
Chapter 5: Motivation and Emotion: Driving Consumer Behaviour
Chapter 6: Personality, Lifestyles, and the Self-Concept
Chapter 7: Attitudes and Attitude Change

Part Three: External Influences
Chapter 8: Consumer Culture
Chapter 9: Microcultures
Chapter 10: Group and Interpersonal Influence

Part Four: Situations and Decision-Making
Chapter 11: Consumers in Situations
Chapter 12: Decision-Making I: Need Recognition and Search
Chapter 13: Decision-Making II: Alternative Evaluation and Choice

Part Five: Consumption and Beyond
Chapter 14: Consumption to Satisfaction
Chapter 15: Consumer Relationships
Chapter 16: Marketing Ethics and Consumer Misbehaviour

Integrative Case Study: Manitobah Mukluks
Endnotes
Glossary
Index
Chapter in Review Pages​

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