Test Bank For CB (with CB Online, 1 term (6 months) Printed ) (New, Engaging Titles from 4LTR Press) 8th Edition

Instant download Test Bank For CB (with CB Online, 1 term (6 months) Printed ) (New, Engaging Titles from 4LTR Press) 8th Edition pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 0170291340
• ISBN-13 ‏ : ‎ 978-1305577244
• Author: Barry J. Babin; Eric Harris

Learn your Consumer Behavior course YOUR Way with CB! CB’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, CB Online allows easy exploration of CB anywhere, anytime – including on your device! Collect your notes and create StudyBits(TM) from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Table of contents:

1. Part 1: Introduction
2. Chapter 1: What Is CB and Why Should I Care?
3. 1-1 Consumption and Consumer Behavior
4. 1-2 The Ways in Which Consumers Are Treated
5. 1-3 The CB Field’s Role in Business, Society, and for Consumers
6. 1-4 Different Approaches to Studying Consumer Behavior
7. 1-5 Consumer Behavior Is Dynamic
8. Chapter 2: Value and the Consumer Behavior Framework
9. 2-1 The Consumer Value Framework and Its Components
10. 2-2 Value and Its Two Basic Types
11. 2-3 Marketing Strategy and Consumer Value
12. 2-4 Market Characteristics: Market Segments and Product Differentiation
13. 2-5 Analyzing Markets with Perceptual Maps
14. 2-6 Value Today and Tomorrow-Customer Lifetime Value
15. Part 1: Cases
16. Part 2: Internal Influences
17. Chapter 3: Consumer Learning Starts Here: Perception
18. 3-1 Defining Learning and Perception
19. 3-2 Consumer Perception Process
20. 3-3 Applying the JND Concept
21. 3-4 Implicit and Explicit Memory
22. 3-5 Enhancing Consumers’ Attention
23. 3-6 The Difference between Intentional and Unintentional Learning
24. Chapter 4: Comprehension, Memory, and Cognitive Learning
25. 4-1 What Influences Comprehension?
26. 4-2 Multiple Store Theory of Acquiring, Storing, and Using Knowledge
27. 4-3 Making Associations with Meaning as a Key Way to Learn
28. 4-4 Associative Networks and Consumer Knowledge
29. 4-5 Product and Brand Schemas
30. Chapter 5: Motivation and Emotion: Driving Consumer Behavior
31. 5-1 What Drives Human Behavior?
32. 5-2 General Hierarchy of Motivation
33. 5-3 Consumer Emotions and Value
34. 5-4 Measuring Emotion
35. 5-5 Differences in Emotional Behavior
36. 5-6 Emotion, Meaning, and Schema-Based Affect
37. Chapter 6: Personality, Lifestyles, and the Self-Concept
38. 6-1 Personality and Consumer Behavior
39. 6-2 Major Traits Examined in Consumer Research
40. 6-3 Consumer Lifestyles, Psychographics, and Demographics
41. 6-4 The Role of Self-Concept in Consumer Behavior
42. 6-5 Self-Congruency Theory and Consumer Behavior
43. Chapter 7: Attitudes and Attitude Change
44. 7-1 Attitudes and Attitude Components
45. 7-2 Functions of Attitudes
46. 7-3 Hierarchy of Effects
47. 7-4 Consumer Attitude Models
48. 7-5 Attitude Change Theories and Persuasion
49. 7-6 Message and Source Effects and Persuasion
50. Part 2: Cases
51. Part 3: External Influences
52. Chapter 8: Group and Interpersonal Influence
53. 8-1 Reference Groups
54. 8-2 Social Power
55. 8-3 Reference Group Influence
56. 8-4 Social Media’s Role in Group and Interpersonal Influence
57. 8-5 Word-of-Mouth and Consumer Behavior
58. 8-6 Household Decision Making and Consumer Behavior
59. Chapter 9: Consumer Culture
60. 9-1 Culture and Meaning Are Inseparable
61. 9-2 Using Core Societal Values
62. 9-3 How Is Culture Learned?
63. 9-4 Fundamental Elements of Communication
64. 9-5 Emerging Cultures
65. Chapter 10: Microcultures
66. 10-1 Microculture and Consumer Behavior
67. 10-2 Major U.S. Microcultures
68. 10-3 Microculture Is Not Uniquely American
69. 10-4 Demographic Analysis
70. 10-5 Major Cultural and Demographic Trends
71. Part 3: Cases
72. Part 4: Situations and Decision Making
73. Chapter 11: Consumers in Situations
74. 11-1 Value in Situations?
75. 11-2 Time and Consumer Behavior
76. 11-3 Place Shapes Shopping Activities
77. 11-4 Impulsive Shopping and Consumption
78. 11-5 Places Have Atmospheres
79. 11-6 Antecedent Conditions
80. Chapter 12: Decision Making I: Need Recognition and Search
81. 12-1 Consumer Decision Making
82. 12-2 Decision-Making Perspectives
83. 12-3 Decision-Making Approaches
84. 12-4 Need Recognition, Internal Search, and the Consideration Set
85. 12-5 External Search
86. Chapter 13: Decision Making II: Alternative Evaluation and Choice
87. 13-1 Evaluation of Alternatives: Criteria
88. 13-2 Value and Alternative Evaluation
89. 13-3 Product Categorization and Criteria Selection
90. 13-4 Consumer Choice: Decision Rules
91. Part 4: Cases
92. Part 5: Consumption and Beyond
93. Chapter 14: Consumption to Satisfaction
94. 14-1 Consumption, Value, and Satisfaction
95. 14-2 Value and Satisfaction
96. 14-3 Other Post-Consumption Reactions
97. 14-4 Theories of Post-Consumption Reactions
98. 14-5 Consumer Satisfaction/Dissatisfaction Measurement Issues
99. 14-6 Disposing of Refuse
100. Chapter 15: Beyond Consumer Relationships
101. 15-1 Outcomes of Consumption
102. 15-2 Complaining and Spreading WOM
103. 15-3 Switching Behavior
104. 15-4 Consumer Loyalty
105. 15-5 Link the Concept of Consumer Co-Creation of Value to Consumption Outcomes
106. Chapter 16: Consumer and Marketing Misbehavior
107. 16-1 Consumer Misbehavior and Exchange
108. 16-2 Distinguish Consumer Misbehavior from Problem Behavior
109. 16-3 Marketing Ethics and Misbehavior
110. 16-4 Corporate Social Responsibility
111. 16-5 Regulation of Marketing Activities
112. 16-6 Public Criticism of Marketing
113. Part 5: Cases
114. Endnotes
115. Glossary
116. Subject Index
117. Name Index
118. Products/Organizations Index

People also search:

CB (with CB Online, 1 term) pdf

CB (with CB Online, 1 term) textbook

CB (with CB Online, 1 term)

CB (with CB Online, 1 term) answer key