Test bank for Business in Action 7e by Bovee 0133773892

Product details:

• ISBN-10 ‏ : ‎ 0133773892
• ISBN-13 ‏ : ‎ 978-0133773897
• Author:

An introduction to business text can be comprehensive without being overly complex and overwhelming—and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.

MyBizLab^® for Business in Action is seamlessly integrated with the text to create a dynamic learning program that enables students to learn both in and out of the classroom.

Table contents:

Introduction

You Can Do It!

Jump In, the Water’s Fine

Where This Book Is Coming From

How to Use This Book

What This Book Assumes about You

What’s Where in This Book

Part I: Launching Your Online Business

Part II: Creating a Business Website

Part III: Social Networking and Marketing

Part IV: Expanding Beyond Your Website

Part V: Keeping Your Business Legal and Fiscally Responsible

Part VI: The Part of Tens

Conventions Used in This Book

Icons Used in This Book

Beyond the Book

We’re In It Together

Part I: Launching Your Online Business

Chapter 1: New Tools and Strategies for Your Online Business

E-Commerce Is Goin’ Mobile

Designing for the small screen

Facilitating purchases and searches

Businesses Processes Are Becoming Social

Choosing merchandise with customers’ help

Bringing end-users into the development process

Venture Capital Is Social, Too

Triangulating for Business Success

Creating a home page that’s a “home base”

Connecting with customers via social marketing

Facebooking your business

Tweeting for fun and profit

Blogging to build your business

Sharing your work with Flickr

Diversifying sales with multiple storefronts

Partnering with a service provider

Chapter 2: Opening Your Online Business

Step 1: Identify a Need

Getting to know the marketplace

“Cee-ing” what’s out there

Figuring out how to do it better

Step 2: …

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