A Descriptive Test Bank for Business Essentials, 7/E By Ronald J. Ebert, Ricky W. Griffin

Product details:

• ISBN-10 ‏ : ‎ 0136070760
• ISBN-13 ‏ : ‎ 978-0136070764
• Author: Ronald J. Ebert, Ricky W. Griffin

This best-selling book continues to present a brief “no-nonsense ” approach to the fundamentals of business that spans the range of all functional areas— management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

Table of contents:

I. The Contemporary Business World
1. The U.S. Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business

II. The Business of Managing
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality for Producing Goods and Services

III. People in Organizations
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations

IV. Principles of Marketing: Building Relationships with Customers for Competitive Advantage
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products

V. Managing Information for Better Business Decisions
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information

VI. The Financial System and Issues in Financial Management
16. Understanding Money and the Role of Banking
17. Managing Business Finances

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