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Test Bank for Business Communication: Developing Leaders for a Networked World, 3rd Edition, Peter Cardon

Name: Test Bank for Business Communication: Developing Leaders for a Networked World, 3rd Edition, Peter Cardon
SKU: suqpi954517
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Test Bank for Business Communication: Developing Leaders for a Networked World, 3rd Edition, Peter Cardon,

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SKU: suqpi954517 Category: Test Bank

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ISBN-10 ‏ : ‎ 1259694518
ISBN-13 ‏ : ‎ 978-1259694516
Author: Pete Cardon

Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author’s unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Part One: Introduction to Business Communication

Chapter 1: Establishing Credibility

Part Two: Principles of Interpersonal Communication

Chapter 2: Interpersonal Communication and Emotional Intelligence

Chapter 3: Team Communication and Difficult Conversations

Chapter 4: Communicating Across Cultures

Part Three: Principles for Business Messages

Chapter 5: Creating Effective Business Messages

Chapter 6: Improving Readability with Style and Design

Chapter 7: E-mail and Other Traditional Tools for Business Communication

Chapter 8: Social Media for Business Communication

Part Four: Types of Business Messages