Strategic Management Concepts and Cases Rothaermel Rothaermel 1st Edition Test Bank

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Product Details:

• ISBN-10 ‏ : ‎ 0078112737
• ISBN-13 ‏ : ‎ 978-0078112737
• Author:  Frank T. Rothaermel

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook…OneVoice…OneVision

Table of Content:

Part One: Strategy Analysis

Chapter 1 What Is Strategy and Why Is It Important?

Chapter 2 The Strategic Management Process

Chapter 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

Chapter 4 Internal Analysis: Resources, Capabilities, and Activities

Chapter 5 Competitive Advantage and Firm Performance

Part Two: Strategy Formulation

Chapter 6 Business Strategy: Differentiation, Cost Leadership, and Integration

Chapter 7 Business Strategy: Innovation and Strategic Entrepreneurship

Chapter 8 Corporate Strategy: Vertical Integration and Diversification

Chapter 9 Corporate Strategy: Acquisitions, Alliances, and Networks

Chapter 10 Global Strategy: Competing Around the World

Part Three: Strategy Implementation

Chapter 11 Organizational Design: Structure, Culture, and Control

Chapter 12 Corporate Governance, Business Ethics, and Strategic Leadership

Part Four: MINICASES

MINICASE 1 Michael Phelps: Strategizing for Gold

MINICASE 2 Strategy and Serendipity: A Billion-Dollar Bonanza

MINICASE 3 The Home Depot’s Eco Options Boost Profit Margins

MINICASE 4 Starbucks: Re-creating Its Uniqueness

MINICASE 5 GE under Jack Welch vs. Jeffrey Immelt

MINICASE 6 JetBlue: Losing the Magic Touch?

MINICASE 7 Which Automotive Technology Will Win?

MINICASE 8 Core Competencies: From Circuit City to CarMax

MINICASE 9 P&G’s New Corporate Strategy: “Connect+Develop�

MINICASE 10 The Wonder from Sweden: Is IKEA’s Success Sustainable?

MINICASE 11 Sony’s Silos Prevent Collaboration Across Divisions

MINICASE 12 PepsiCo’s Indra Nooyi: “Performance with a Purpose�

Part Five: Cases

(Cases marked with a ♦ were authored or co-authored specifically for this book by Frank T. Rothaermel.)

How to Conduct a Case Analysis

CASE 1 Robin Hood

CASE 2 The Movie Industry (A) in 2008

CASE 3 The Movie Industry (B) in 2011

♦ CASE 4 Better World Books: Social Entrepreneurship and the Triple Bottom Line

♦ CASE 5 Tesla Motors and the U.S. Auto Industry (A)

♦ CASE 6 Tesla Motors and the U.S. Auto Industry (B)

CASE 7 Rogers’ Chocolates

♦ CASE 8 Numenta: The Age of Truly Intelligent Machines?

CASE 9 GEOX: Breathing Innovation into Shoes

♦ CASE 10 InterfaceRAISE: Raising the Bar in Sustainability Consulting

CASE 11 Netflix*

♦ CASE 12 Best Buy after Circuit City: What’s Next?

CASE 13 JetBlue Airways: Managing Growth*

♦ CASE 14 Bank of America and the New Financial Landscape

CASE 15 DeBeers’s Diamond Dilemma

♦ CASE 16 IBM and the Emerging Cloud-Computing Industry

♦ CASE 17 Merck: Open for Innovation?

CASE 18 Lego Group: An Outsourcing Journey

♦ CASE 19 healthymagination at GE

♦ CASE 20 Siemens Energy: How to Engineer a Green Future?

♦ CASE 21 Infosys Consulting in the U.S.: What to Do Now?

CASE 22 Cemex: The Southdown Offer

CASE 23 Cola Wars Continue: Coke and Pepsi in 2006*

CASE 24 Cola Wars in China: The Future Is Here

CASE 25 Embraer: Shaking Up the Aircraft Manufacturing Market

♦ CASE 26 UPS in India: A Package Deal?

♦ CASE 27 Genentech: After the Acquisition by Roche

CASE 28 Corporate Governance in Three Economies: Germany, Japan, and the United States

CASE 29 United Technologies Corporation: Running a Global Ethics and Compliance Program

♦ CASE 30 Byte into an Apple

* Harvard Business School Premier Case Collection

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