Solution Manual for Retail Management A Strategic Approach 13th by Berman

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Product details:

• Publisher ‏ : ‎ Pearson; 13th edition (February 13, 2017)
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 592 pages
• ISBN-10 ‏ : ‎ 0133796841
• ISBN-13 ‏ : ‎ 978-0133796841
• Author:  Barry Berman (Author), Joel Evans (Author), Patrali Chatterjee (Author)

Table of contents:

1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
9. Trading-Area Analysis
10. Site Selection
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
20. Integrating and Controlling the Retail Strategy

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