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Solution Manual for Global Marketing, 10th Edition, Mark C. Green, Warren J. Keegan

Name: Solution Manual for Global Marketing, 10th Edition, Mark C. Green, Warren J. Keegan
SKU: begnw147290
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Solution Manual for Global Marketing, 10th Edition, Mark C. Green, Warren J. Keegan,

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SKU: begnw147290 Category: Solution Manual

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ISBN-10 ‏ : ‎ 013563895X
ISBN-13 ‏ : ‎ 978-0135638958
Author: Mark C. Green, Warren J. Keegan

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

PART 1: INTRODUCTION

1. Introduction to Global Marketing

PART 2: THE GLOBAL MARKETING ENVIRONMENT

2. The Global Economic Environment

3. The Global Trade Environment

4. Social and Cultural Environments

5. The Political, Legal, and Regulatory Environments

PART 3: APPROACHING GLOBAL MARKETS

6. Global Information Systems and Market Research

7. Segmentation, Targeting, and Positioning

8. Importing, Exporting, and Sourcing

9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances