New Venture Creation 2nd Edition Meyer Test Bank

This is completed downloadable of New Venture Creation 2nd Edition Meyer Test Bank

Product Details:

• ISBN-10 ‏ : ‎ 1452257213
• ISBN-13 ‏ : ‎ 978-1452257211
• Author:   Marc H. Meyer (Author), Frederick G. Crane (Author)

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator′s Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

Table of Content:

I. DEFINING THE VENTURE1. Defining Your Industry Focus and the Type of Business You Want to Start2. Defining the Target Customer: Users and Buyers3. Defining the Needs of Target Customers: Getting Into Their Hearts and Mind4. Defining Solutions for Customers: Developing a Product Line and Services Strategy5. Defining the Business Model for a Venture6. Positioning and Branding a Venture in the Marketplace7. A Reality Check on the Venture Concept and the Business ModelII. WRITING THE BUSINESS PLAN AND MAKING THE PITCH8. Financial Sources for Startups and Corporate Ventures9. Projecting the Financial Performance and Requirements for the Venture10. Organizing the Venture Team11. Writing the Business Plan!12. Making the PitchCases

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