Managerial Economics Keat 7th Edition Test Bank

This is completed downloadable of Managerial Economics Keat 7th Edition Test Bank

Product Details:

• ISBN-10 ‏ : ‎ 0133020266
• ISBN-13 ‏ : ‎ 978-0133020267
• Author:   Paul Keat (Author), Philip Young (Author), Steve Erfle (Author)

Directed primarily toward undergraduate/MBA students in Economics, this text also provides practical content to current and aspiring industry professionals.
This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text.

To strengthen readers’ ability to use Excel―a critical skill in today’s job market–new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.

Table contents:
Chapter 1 Introduction

Chapter 2 The Firm and Its Goals

Chapter 3 Supply and Demand

Appendix 3A The Mathematics of Supply and Demand

Chapter 4 Demand Elasticity

Appendix 4A Applications of Supply and Demand

Chapter 5 Demand Estimation and Forecasting

Appendix 5A The Demand for White Zinfandel in Los Angeles

Appendix 5B Understanding Consumer Behavior Through Testing

Chapter 6 The Theory and Estimation of Production

Appendix 6A Productivity in Services

Appendix 6B The Multiple-Input Case

Appendix 6C Analyzing Production Functions with the Use of Calculus

Chapter 7 The Theory and Estimation of Cost

Appendix 7A A Mathematical Restatement of the Short-Run Cost Function

Appendix 7B The Estimation of Cost

Appendix 7C Interview with a Supply Chain Management Executive

Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly

Appendix 8A The Use of Calculus in Pricing and Output Decisions

Appendix 8B Break-Even Analysis (Volume-Cost-Profit)

Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly

Appendix 9A A Mathematical Restatement of Monopolistic Competition

Chapter 10 Special Pricing Practices

Chapter 11 Game Theory and Asymmetric Information

Chapter 12 Capital Budgeting and Risk

Appendix 12A The Value of a Corporation

Chapter 13 The Multinational Corporation in a Global Setting

Chapter 14 Government and Industry: Challenges and Opportunities for Today’s Manager

Chapter 15 The Global Soft Drink Industry

Appendix A Statistical and Financial Tables

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