Managerial Economics Keat 7th Edition Test Bank
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Managerial Economics Keat 7th Edition Test Bank
This is completed downloadable of Managerial Economics Keat 7th Edition Test Bank
Product Details:
- ISBN-10 : 0133020266
- ISBN-13 : 978-0133020267
- Author:
Directed primarily toward undergraduate/MBA students in Economics, this text also provides practical content to current and aspiring industry professionals.
This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text.
To strengthen readers’ ability to use Excel―a critical skill in today’s job market–new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.
Table contents:
Chapter 1 Introduction
Chapter 2 The Firm and Its Goals
Chapter 3 Supply and Demand
Appendix 3A The Mathematics of Supply and Demand
Chapter 4 Demand Elasticity
Appendix 4A Applications of Supply and Demand
Chapter 5 Demand Estimation and Forecasting
Appendix 5A The Demand for White Zinfandel in Los Angeles
Appendix 5B Understanding Consumer Behavior Through Testing
Chapter 6 The Theory and Estimation of Production
Appendix 6A Productivity in Services
Appendix 6B The Multiple-Input Case
Appendix 6C Analyzing Production Functions with the Use of Calculus
Chapter 7 The Theory and Estimation of Cost
Appendix 7A A Mathematical Restatement of the Short-Run Cost Function
Appendix 7B The Estimation of Cost
Appendix 7C Interview with a Supply Chain Management Executive
Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly
Appendix 8A The Use of Calculus in Pricing and Output Decisions
Appendix 8B Break-Even Analysis (Volume-Cost-Profit)
Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly
Appendix 9A A Mathematical Restatement of Monopolistic Competition
Chapter 10 Special Pricing Practices
Chapter 11 Game Theory and Asymmetric Information
Chapter 12 Capital Budgeting and Risk
Appendix 12A The Value of a Corporation
Chapter 13 The Multinational Corporation in a Global Setting
Chapter 14 Government and Industry: Challenges and Opportunities for Today’s Manager
Chapter 15 The Global Soft Drink Industry
Appendix A Statistical and Financial Tables
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