1 INTRODUCTION TO INTERNATIONAL BUSINESS
1
2 GLOBAL ECONOMIC POLITICAL AND TECHNOLOGICAL ENVIRONMENTS OF BUSINESS …
33
3 GLOBAL SOCIOCULTURAL AND DEMOGRAPHIC ENVIRONMENT
82
4 INTERNATIONAL TRADING ENVIRONMENT
124
5 WTO AND GLOBAL LIBERALISATION
175
6 INTERNATIONAL MONETARY SYSTEM AND FOREIGN EXCHANGE MARKET
202
7 INTERNATIONAL BANKING AND EUROCURRENCY MARKET
245
8 INTERNATIONAL ECONOMIC ORGANISATIONS
257
17 MARKET COVERAGE STRATEGIES
510
18 INTERNATIONAL PRODUCT DECISIONS
517
19 INTERNATIONAL PRICING
556
20 INTERNATIONAL DISTRIBUTION
592
21 INTERNATIONAL PROMOTION
607
22 INTERNATIONAL ORGANISATION AND HRM
628
23 SOME SOCIAL ISSUES IN INTERNATIONAL BUSINESS
642
24 FOREIGN TRADE POLICY REGULATION AND PROMOTION
662
9 INTERNATIONAL INVESTMENT AND TRADE FINANCING
288
10 MULTINATIONAL CORPORATIONS
332
11 BALANCE OF PAYMENTS AND GLOBAL TRADE
352
12 GLOBALISATION
413
13 INTERNATIONAL BUSINESS INTELLIGENCE
443
14 MARKET SELECTION
460
15 INTERNATIONAL OPERATIONS MANAGEMENT
470
16 MARKET ENTRY STRATEGIES
490
25 TRADE AND BALANCE OF PAYMENT OF INDIA
691
26 INDIA IN THE GLOBAL SETTING
719
27 GLOBALISATION OF INDIAN BUSINESS
733
CASE STUDIES
747
Name Index
785
Company Index
789
Subject Index
793
Back cover