Instructor Manual For Designing and Managing the Supply Chain 3e by David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi

Product details:

• ISBN-10 ‏ : ‎ 0073341525
• ISBN-13 ‏ : ‎ 978-0073341521
• Author: Simchi–Levi, David, Kaminsky, Philip, Simchi–Levi, Edith

Designing and Managing the Supply Chain, 3/e provides state-of-the-art models, concepts, and solution methods that are important for the design, control, operation, and management of supply chain systems. In particular, the authors attempt to convey the intuition behind many key supply chain concepts and to provide simple techniques that can be used to analyze various aspects of the supply chain. Topical coverage reflects the authors’ desire to introduce students to those aspects of supply chain management that are critical to the success of a business. Although many essential supply chain management issues are interrelated, the authors strive to make each chapter as self-contained as possible, so that the reader can refer directly to chapters covering topics of interest. Each chapter utilizes numerous case studies and examples, and mathematical and technical sections can be skipped without loss of continuity. The 3rd edition represents a substantial revision.

Table contents:

1. INTRODUCTION TO SUPPLY CHAIN MANAGEMENT
1
1.1 What Is Supply Chain Management?
1
1.2 Global Optimization
3
1.3 Managing Uncertainty
4
1.4 Why Supply Chain Management?
5
1.5 Key Issues in Supply Chain Management
8
1.6 Book Objectives and Overview
12
Discussion Questions
13
CASE: Meditech Surgical
14
2. LOGISTICS NETWORK CONFIGURATION
23
CASE: The Bis Corporation
23
2.1 Introduction
24
2.2 Data Collection
25
2.2.1 Data Aggregation
27
2.2.2 Transportation Rates
30
2.2.3 Mileage Estimation
31
2.2.4 Warehouse Costs
32
2.2.5 Warehouse Capacities
33
2.2.6 Potential Warehouse Locations
34
2.2.7 Service Level Requirements
34
2.2.8 Future Demand
34
2.3 Model and Data Validation
35
2.4 Solution Techniques
35
2.4.1 Heuristics and the Need for Exact Algorithms
36
2.4.2 Simulation Models and Optimization Techniques
38
2.5 Key Features of a Network Configuration DSS
39
2.6 Solving the Bis Corporation Distribution Problem
40
Summary
40
Discussion Questions
41
3. INVENTORY MANAGEMENT AND RISK POOLING
43
CASE: JAM Electronics: Service Level Crisis
43
3.1 Introduction
44
3.2 A Single Warehouse Inventory Example
46
3.2.1 The Economic Lot Size Model
47
3.2.2 The Effect of Demand Uncertainty
49
CASE: Swimsuit Production
49
3.2.3 Supply Contracts
53
3.2.4 Multiple Order Opportunities
58
3.2.5 Continuous Review Policy
58
3.2.6 Variable Lead Times
62
3.2.7 Periodic Review Policy
62
3.3 Risk Pooling
64
CASE: Risk Pooling
64
3.4 Centralized versus Decentralized Systems
66
3.5 Managing Inventory in the Supply Chain
67
3.6 Practical Issues
69
3.7 Forecasting
70
3.7.1 Judgment Methods
71
3.7.2 Market Research Methods
71
3.7.3 Time-Series Methods
71
3.7.4 Causal Methods
72
3.7.5 Selecting the Appropriate Forecasting Technique
72
Summary
73
Discussion Questions
73
CASE: Sport Obermeyer
76
4. THE VALUE OF INFORMATION
91
CASE: Barilla SpA (A)
91
4.1 Introduction
101
4.2 The Bullwhip Effect
101
4.2.1 Quantifying the Bullwhip Effect
104
4.2.2 The Impact of Centralized Information on the Bullwhip 
Effect
106
4.2.3 Methods for Coping with the Bullwhip Effect
109
4.3 Effective Forecasts
110
4.4 Information for the Coordination of Systems
111
4.5 Locating Desired Products
112
4.6 Lead-Time Reduction
112
4.7 Information and Supply Chain Trade-offs
112
4.7.1 Conflicting Objectives in the Supply Chain
113
4.7.2 Designing the Supply Chain for Conflicting Goals
113
Summary
116
Discussion Questions
117
5. SUPPLY CHAIN INTEGRATION
119
CASE: Modern Book Distribution, Inc.
119
5.1 Introduction
120
5.2 Push, Pull, and Push?Pull Systems
121
5.2.1 Push-Based Supply Chain
121
5.2.2 Pull-Based Supply Chain
121
5.2.3 Push?Pull Supply Chain
122
5.2.4 Identifying the Appropriate Supply Chain Strategy
123
5.2.5 Implementing a Push?Pull Strategy
125
5.3 Demand-Driven Strategies
127
5.4 The Impact of the Internet on Supply Chain Strategies
128
5.4.1 What Is E-Business?
130
5.4.2 The Grocery Industry
131
5.4.3 The Book Industry
131
5.4.4 The Retail Industry
132
5.4.5 Impact on Transportation and Fulfillment
132
5.5 Distribution Strategies
133
5.5.1 Direct Shipment
134
5.5.2 Cross-Docking
134
5.5.3 Transshipment
136
5.6 Centralized versus Decentralized Control
136
5.7 Central versus Local Facilities
137
Summary
138
Discussion Questions
138
CASE: The Great Inventory Correction
139
6. STRATEGIC ALLIANCES
143
CASE: How Kimberly-Clark Keeps Client Costco in Diapers
143
6.1 Introduction
146
6.2 A Framework For Strategic Alliances
147
6.3 Third-Party Logistics
149
6.3.1 What Is 3PL?
149
6.3.2 Advantages and Disadvantages of 3PL
149
6.3.3 3PL Issues and Requirements
152
6.3.4 3PL Implementation Issues
152
6.4 Retailer?Supplier Partnerships
153
6.4.1 Types of RSP
153
6.4.2 Requirements for RSP
154
6.4.3 Inventory Ownership in RSP
155
6.4.4 Issues in RSP Implementation
156
6.4.5 Steps in RSP Implementation
157
6.4.6 Advantages and Disadvantages of RSP
157
6.4.7 Successes and Failures
159
6.5 Distributor Integration
160
6.5.1 Types of Distributor Integration
160
6.5.2 Issues in Distributor Integration
161
Summary
162
Discussion Questions
162
CASE: Audio Duplication Services, Inc. (ADS)
163
7. PROCUREMENT AND OUTSOURCING STRATEGIES
165
CASE: FreeMarkets OnLine, Inc.
165
7.1 Introduction
178
7.2 Outsourcing Benefits and Risks
180
7.3 A Framework for Buy/Make Decisions
182
7.4 E-Procurement
183
7.5 A Framework for E-Procurement
187
Summary
190
Discussion Questions
190
8. INTERNATIONAL ISSUES IN SUPPLY CHAIN 
MANAGEMENT
191
CASE: Wal-Mart Changes Tactics to Meet International Tastes
191
8.1 Introduction
194
8.1.1 Global Market Forces
195
8.1.2 Technological Forces
196
8.1.3 Global Cost Forces
196
8.1.4 Political and Economic Forces
196
8.2 Risks and Advantages of International Supply Chains
197
8.2.1 Risks
197
8.2.2 Addressing Global Risks
198
8.2.3 Requirements for Global Strategy Implementation
199
8.3 Issues in International Supply Chain Management
200
8.3.1 International versus Regional Products
201
8.3.2 Local Autonomy versus Central Control
201
8.3.3 Miscellaneous Dangers
202
8.4 Regional Differences in Logistics
203
8.4.1 Cultural Differences
203
8.4.2 Infrastructure
204
8.4.3 Performance Expectation and Evaluation
204
8.4.4 Information System Availability
205
8.4.5 Human Resources
205
Summary
206
Discussion Questions
206
9. COORDINATED PRODUCT AND SUPPLY CHAIN 
DESIGN
207
CASE: Hewlett-Packard: DeskJet Printer Supply Chain
207
9.1 Design for Logistics
214
9.1.1 Overview
214
9.1.2 Economic Packaging and Transportation
215
9.1.3 Concurrent and Parallel Processing
216
9.1.4 Standardization
217
9.1.5 Selecting a Standardization Strategy
221
9.1.6 Important Considerations
221
9.1.7 The Push?Pull Boundary
222
9.1.8 Case Analysis
223
9.2 Supplier Integration into New Product Development
225
9.2.1 The Spectrum of Supplier Integration
225
9.2.2 Keys to Effective Supplier Integration
226
9.2.3 A ?Bookshelf? of Technologies and Suppliers
226
9.3 Mass Customization
227
9.3.1 What Is Mass Customization?
227
9.3.2 Making Mass Customization Work
227
9.3.3 Mass Customization and Supply Chain Management
228
Summary
229
Discussion Questions
230
CASE: Hewlett-Packard Company: Network Printer Design for Universality
230
10. CUSTOMER VALUE AND SUPPLY CHAIN 
MANAGEMENT
237
CASE: Dell?s Direct Business Model
237
10.1 Introduction
238
10.2 The Dimensions of Customer Value
240
10.2.1 Conformance to Requirements
240
10.2.2 Product Selection
242
10.2.3 Price and Brand
244
10.2.4 Value-Added Services
245
10.2.5 Relationships and Experiences
246
10.3 Strategic Pricing
248
10.3.1 Revenue Management
249
CASE: Hotel Rooms
249
10.3.2 Smart Pricing
251
10.4 Customer Value Measures
253
10.5 Information Technology and Customer Value
256
Summary
258
Discussion Questions
259
11. INFORMATION TECHNOLOGY FOR SUPPLY CHAIN
MANAGEMENT
261
CASE: Backup in the Espresso Lane
261
CASE: ERP Brews Instant Success
264
11.1 Introduction
266
11.2 Goals of Supply Chain Information Technology
267
11.3 Standardization
271
11.4 Information Technology Infrastructure
274
11.4.1 Interface Devices
274
11.4.2 Communications
275
11.4.3 Databases
276
11.4.4 System Architecture
277
11.4.5 Electronic Commerce
279
11.4.6 Electronic Commerce Levels
280
11.5 Supply Chain Management System Components
283
11.6 Integrating Supply Chain Information Technology
286
11.6.1 Stages of Development
287
11.6.2 Implementation of ERP and DSS
288
11.6.3 ?Best-of-Breed? versus Single-Vendor ERP Solutions
290
Summary
291
Discussion Questions
292
12. DECISION-SUPPORT SYSTEMS
FOR SUPPLY CHAIN MANAGEMENT
293
CASE: Supply Chain Management Smooths Production Flow
293
12.1 Introduction
294
12.2 The Challenges of Modeling
296
12.3 Structure of Decision-Support Systems
297
12.3.1 Input Data
298
12.3.2 Analytical Tools
300
12.3.3 Presentation Tools
303
12.4 Supply Chain Decision-Support Systems
307
12.5 Selecting a Supply Chain DSS
315
Summary
317
Discussion Questions
318
Appendix A Computerized Beer Game
319
A.1 Introduction
319
A.2 The Traditional Beer Game
319
A.2.1 The Difficulties with the Traditional Beer Game
320
A.3 The Scenarios
321
A.4 Playing a Round
322
A.4.1 Introducing the Game
322
A.4.2 Understanding the Screen
323
A.4.3 Playing the Game
324
A.4.4 Other Features
326
A.5 Options and Settings
327
A.5.1 File Commands
327
A.5.2 Options Commands
327
A.5.3 The Play Commands
330
A.5.4 The Graphs Commands
331
A.5.5 The Reports Commands
332
Appendix B The Risk Pool Game
334
B.1 Introduction
334
B.2 The Scenarios
334
B.3 Playing Several Rounds
335
B.3.1 Introducing the Game
335
B.3.2 Understanding the Screen
336
B.3.3 Playing the Game
337
B.3.4 Other Features
337
CONTENTS xxvii
B.4 Options and Settings
337
B.4.1 File Commands
338
B.4.2 Play Commands
338
B.4.3 The Reports Commands
340
Appendix C The Inventory Spreadsheet
342
C.1 Introduction
342
C.2 The Spreadsheet
342
Bibliography
343
Index
349

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