Cases in Marketing Management by Kenneth E. Clow, Donald E. (Edward) Baack

Product details:

• ISBN-10 ‏ : ‎ 1412996031
• ISBN-13 ‏ : ‎ 978-1412996037
• Author: Dr. Kenneth E. Clow

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.

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