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Consumer Behavior Solomon 10th Edition Test Bank

Name: Consumer Behavior Solomon 10th Edition Test Bank
SKU: plrha712105
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SKU: plrha712105 Category: Test Bank

Description

Consumer Behavior Solomon 10th Edition Test Bank

Product details:

ISBN-10 ‏ : ‎ 0132671840
ISBN-13 ‏ : ‎ 978-0132671842
Author: Solomon

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.

Table contents:

PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being

PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self and Gender Identity

7. Personality, Lifestyles, and Values

PART 3: CHOOSING AND USING PRODUCTS

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing

PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS

11. Group Influences and Social Media

12. Income and Social Class

13. Subcultures

14. Culture

Appendix I: Careers in Consumer Research

Appendix II: Research Methods

Appendix III: Sources of Secondary Data

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