1. Part 1: Introduction
2. Ch 1: Experimental Psychology and the Scientific Method
3. The Need for Scientific Methodology
4. The Characteristics of Modern Science
5. The Objectives of Psychological Science
6. The Scientific Method: Tools of Psychological Science
7. Scientific Explanation in Psychological Science
8. From Pseudoscience to Psychological Science
9. The Organization of the Text
10. Summary
11. Key Terms
12. Review and Study Questions
13. Critical Thinking Exercise
14. Online Resources
15. Ch 2: Research Ethics
16. Research Ethics
17. The American Psychological Association Guidelines
18. Protecting the Welfare of Animal Subjects
19. Fraud in Science
20. Plagiarism
21. Ethical Reports
22. Summary
23. Key Terms
24. Review and Study Questions
25. Critical Thinking Exercise
26. Online Resources
27. Ch 3: Alternatives to Experimentation: Nonexperimental Designs
28. Describing Research Activities
29. Phenomenology
30. Case Studies
31. Field Studies
32. Archival Study
33. Qualitative Research
34. Summary
35. Key Terms
36. Review and Study Questions
37. Critical Thinking Exercise
38. Online Resources
39. Ch 4: Alternatives to Experimentation: Surveys and Interviews
40. Survey Research
41. Constructing Surveys
42. Measuring Responses
43. Important Considerations for Survey Items
44. Collecting Survey Data
45. Evaluating Surveys and Survey Data
46. Sampling
47. Probability Sampling
48. Nonprobability Sampling
49. Summary
50. Key Terms
51. Review and Study Questions
52. Critical Thinking Exercise
53. Online Resources
54. Ch 5: Alternatives to Experimentation: Correlational and Quasi-Experimental Designs
55. Correlational Designs
56. Causal Modeling
57. Quasi-Experimental Designs
58. Summary
59. Key Terms
60. Review and Study Questions
61. Critical Thinking Exercise
62. Online Resources
63. Ch 6: Formulating the Hypothesis
64. The Characteristics of an Experimental Hypothesis
65. The Inductive Model
66. The Deductive Model
67. Combining Induction and Deduction
68. Building on Prior Research
69. Serendipity and the Windfall Hypothesis
70. Intuition
71. When All Else Fails
72. Searching the Research Literature
73. Summary
74. Key Terms
75. Review and Study Questions
76. Critical Thinking Exercise
77. Online Resources
78. Part 2: Method
79. Ch 7: The Basics of Experimentation
80. Independent and Dependent Variables
81. Operational Definitions
82. Evaluating Operational Definitions
83. Planning the Method Section
84. Summary
85. Key Terms
86. Review and Study Questions
87. Critical Thinking Exercise
88. Online Resources
89. Ch 8: Solving Problems: Controlling Extraneous Variables
90. Physical Variables
91. Social Variables
92. Personality Variables
93. Context Variables
94. Summary
95. Key Terms
96. Review and Study Questions
97. Critical Thinking Exercise
98. Online Resources
99. Ch 9: Basic Between-Subjects Designs
100. Selecting and Recruiting Subjects
101. One Independent Variable: Two-Group Designs
102. Two Independent Groups
103. Two Matched Groups
104. Multiple Groups
105. Summary
106. Key Terms
107. Review and Study Questions
108. Critical Thinking Exercise
109. Online Resources
110. Ch 10: Between-Subjects Factorial Designs
111. More Than One Independent Variable
112. Laying Out a Factorial Design
113. A Research Example
114. Choosing a Between-Subjects Design
115. Summary
116. Key Terms
117. Review and Study Questions
118. Critical Thinking Exercise
119. Online Resources
120. Ch 11: Within-Subjects Designs
121. A Within-Subjects Experiment: Homophone Priming of Proper Names
122. Within-Subjects Factorial Designs
123. Mixed Designs
124. Advantages of Within-Subjects Designs
125. Disadvantages of Within-Subjects Designs
126. Controlling Within-Subjects Designs
127. How Can You Choose a Design?
128. Summary
129. Key Terms
130. Review and Study Questions
131. Critical Thinking Exercise
132. Online Resources
133. Ch 12: Within-Subjects Designs: Small N
134. Small N Designs
135. ABA Designs
136. Multiple Baseline Design
137. Statistics and Variability in Small N Designs
138. Changing Criterion Designs
139. Discrete Trials Designs
140. When to Use Large N and Small N Designs
141. Summary
142. Key Terms
143. Review and Study Questions
144. Critical Thinking Exercise
145. Online Resources
146. Part 3: Results: Coping with Data
147. Ch 13: Why We Need Statistics
148. The Argument for Using Statistics
149. Weighing the Evidence
150. Statistical Inference: An Overview
151. Applying Statistical Inference: An Example
152. Going Beyond Testing the Null Hypothesis
153. The Odds of Finding Significance
154. Test Statistics
155. Organizing and Summarizing Data
156. Summary
157. Key Terms
158. Review and Study Questions
159. Critical Thinking Exercise
160. Online Resources
161. Ch 14: Analyzing Results
162. Which Test Do I Use?
163. Statistics for Two-Group Experiments
164. The Chi-Square Test
165. The T Test
166. Analyzing Multiple Groups and Factorial Experiments
167. Analysis of Variance
168. Sources of Variability
169. A One-Way Between-Subjects Analysis of Variance
170. One-Way Repeated Measures Analysis of Variance
171. Analyzing Data from a Between-Subjects Factorial Experiment
172. Two-Way Analysis of Variance
173. Repeated Measures and Mixed Factorial Designs
174. Summary
175. Key Terms
176. Review and Study Questions
177. Critical Thinking Exercise
178. Online Resources
179. Part 4: Discussion
180. Ch 15: Drawing Conclusions: The Search for the Elusive Bottom Line
181. Evaluating the Experiment from the Inside: Internal Validity
182. Taking a Broader Perspective: The Problem of External Validity
183. Handling a Nonsignificant Outcome
184. Summary
185. Key Terms
186. Review and Study Questions
187. Critical Thinking Exercise
188. Online Resources
189. Ch 16: Writing the Research Report
190. The Written Report: Purpose and Format
191. Major Sections
192. Looking at a Journal Article
193. Preparing Your Manuscript: Procedural Details
194. Making Revisions
195. Summary
196. Key Terms
197. Review and Study Questions
198. Critical Thinking Exercise
199. Online Resources
200. Appendix A Computational Formulas
201. Appendix B Statistical Tables
202. Appendix C A Journal Article in Manuscript Form
203. Appendix D Answers to Selected Review and Study Questions and Critical Thinking Exercises
204. Glossary
205. References
206. Index
207. Photo Credits

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