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Test Bank for M: Marketing, 7th Edition, Dhruv Grewal, Michael Levy

Name: Test Bank for M: Marketing, 7th Edition, Dhruv Grewal, Michael Levy
SKU: ufxje746500
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Test Bank for M: Marketing, 7th Edition, Dhruv Grewal, Michael Levy,

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ISBN-10 ‏ : ‎ 1260260356
ISBN-13 ‏ : ‎ 978-1260260359
Author: Dhruv Grewal (Author), Michael Levy (Author)

M: Marketing 7e continues to emphasize that marketing adds value-and essential theme woven throughout the print and digital elements. 2020 is an exciting time to study marketing! Marketing continues to change and evolve, featuring new innovative products and services, as well as employing new methods and channels by which we understand and reach customers. M: Marketing 7e reflects this evolution with substantive revisions, new sections, and new models throughout.

chapter 1 Overview of Marketing

chapter 2 Developing Marketing Strategies and a Marketing Plan

chapter 3 Digital Marketing: Online, Social, and Mobile

chapter 4 Conscious Marketing, Corporate Social Responsibility, and Ethics

chapter 5 Analyzing the Marketing Environment

chapter 6 Consumer Behavior

chapter 7 Business-to-Business Marketing

chapter 8 Global Marketing

chapter 9 Segmentation, Targeting, and Positioning

chapter 10 Marketing Research

chapter 11 Product, Branding, and Packaging Decisions

chapter 12 Developing New Products